Designing great products is hard. Today, teams turn to AI prototyping tools that assume the first idea is the destination. But the pathto great products requires you to....

explore the landscape

Exploring the landscapemeans wrestling with business complexity. But what if AI mappedthis complexity? Maybe then it could help you...

discover product ideas

Softlight learns your business, discovers product ideas, and designs them in ways you might not have thought of. It's built for PMs, designers, and engineers.

We just raised
$3.2M

AI that knows what to build can change the way products are created. So we're building a team that knows what the best products look like.

We created products at companies like Meta and Uber . And our investors include product execs, CEOs, and founders at companies like Stripe , Airbnb , and Plaid .